2b. Affirm that with increased freedom, knowledge, and power comes increased responsibility to promote the common good.

Photo: Lush

The world is in a bit of a mess isn't it? We have the oil spill, torture, terrorism, animal testing and the list goes on and on.

I want to help sort this utter mess out with charities and offer support to those people who fight for such causes every single day.

Mark Constantine, Lush inventor and co-founder

I want to help sort this utter mess out

LUSH is a cosmetics company that operates in nearly 50 countries, having grown rapidly from its origins in Poole, Dorset. Products are manufactured by hand, packaging and preservatives have been reduced or eliminated, and the company has pioneered the use of palm-oil free soap base. The company also buys many of the natural raw materials used directly from small-scale and community suppliers in order to benefit the people growing and processing ingredients.

LUSH promotes the common good by campaigning on issues that get little support elsewhere within the areas of animal rights, human rights and environmental justice. The company sees their shops worldwide as a platform for bringing light to issues such as animal testing, immigration, extreme energy, gay rights, and many more.

The company often uses its own shop windows for campaigns – for example having a staff member suspended by shark hooks to champion the plight of sharks, whose populations have been decimated because of the popularity of shark fin soup.

2. Care for the community of life with understanding, compassion, and love.